In recent discussions with our customers, a recurring theme has been the impact of requiring a credit card upfront for free trials. Many have expressed concerns about balancing the attraction of high-quality leads with maximising sign-ups. This blog explores the benefits and risks associated with requiring a credit card before allowing a free trial for high-value SaaS products. Conversion to Paid Users Requiring a credit card typically results in a…
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The Impact of Credit Card Requirements on SaaS Free Trials
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