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The Impact of Credit Card Requirements on SaaS Free Trials

May 29, 2024 5 Min Read

In recent discussions with our customers, a recurring theme has been the impact of requiring a credit card upfront for free trials. Many have expressed concerns about balancing the attraction of high-quality leads with maximising sign-ups. This blog explores the benefits and risks associated with requiring a credit card before allowing a free trial for high-value SaaS products. Conversion to Paid Users Requiring a credit card typically results in a…

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Ensuring Access to Information

October 13, 2023 5 Min Read

The growth of the Internet, the largest source of information and discussion in history It’s a daily occurrence to video call people on the other side of the world on my mobile as I sit drinking expresso in some artisan coffee shop connected to the largest repository of information ever. But as a child, I remember sitting on an old Mac (then a new one), watching still/slow video from a…

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Opening your systems to build a closer relationship

February 14, 2022 5 Min Read

Over the last two years, our customer relationships have grown to be more online, and this is a trend that looks like it will continue and become more critical in the future. This could be something as simple as logging in to your Amazon account and seeing the location of the delivery van, so you can decide if you have time to nip out to the shop before your delivery…

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Digital and Physical Personalisation

June 11, 2021 4 Min Read

Digital and Physical Personalisation As I write this, I’m sitting in a local coffee shop where the ambience of people talking and relaxing, as well as the staff’s level of friendliness and the fact the beans are ground on-premises are helping me to form a connection. Very different from the man who’s just came in while talking on his phone and ordered a takeaway coffee without even ending his call….

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CIVIC’s COVID Experience

October 1, 2020 4 Min Read

The impact on the economy of the COVID pandemic has been profound, with many businesses unable to open their doors and the day to day activities of others changing dramatically. This, coupled with the impact of being cut off from direct contact with friends and family, as well as work-related contacts, has negatively affected many of us. As a Director at CIVIC, it is part of my job to help…

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A Learning Culture Facilitated By Lykio

April 8, 2019 2 Min Read

The Lykio platform is designed to use many of the elements that have been discussed in the previous blogs to encourage staff engagement, learning and the retention of tacit knowledge. Supporting Coaching Leaders are now expected to do more than just set direction; there is pressure from the team members and the organisation to also play a part in the development of individuals in different teams. The benefits of this…

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Civic and GoPro Partnership

March 28, 2019 1 Min Read

GoPro Ltd and Civic Computing Limited have announced a Strategic Partnership to deliver the GoPro Advanced Case, Document, and Process Management solution. The GoPro Advanced Case Management solution, combined with Civic’s delivery expertise in secure cloud-based solutions, will deliver unprecedented levels of functionality and automated process support in the areas of the case, document and process management. “The partnership with GoPro allows Civic to support its customers to develop solutions…

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